“Client” – the most important word in the entrepreneurs dictionary. The Client is the one who buys your products or services or becomes an investor or strategic partner – but how do you reach a Client? Advertising, trade shows, networking, social media, strategic partnerships, sales representatives, etc. all need to be considered. 

This panel discussion format will provide members with examples of successful experiences of entrepreneurs and agencies who have expanded their economic activities. Panellists have been selected based on their various approaches. Forum participants will acquire new ideas on how to sustain and expand their businesses and help them prepare for partnering with Canadian and other foreign companies, and developing business opportunities amongst and for themselves.

Forum participants are also invited to share their own experiences or raise questions that the panellists can answer or that will be addressed in future forums. We aim to provide a foundation for understanding what works, and what doesn’t to improve your chances of success.