CanCham members met in a ZOOM meeting on Monday, September 22nd, 2025 via ZOOM to discuss Strategic Partnerships. The recently introduced CanCham “Strategic Partnership Initiative” is particularly meant to connect Canadian and Latvian businesses as described in https://cancham.lv/about-cancham/strategic-partnerships. The agenda included introductions, objectives of the Strategic Partnership Initiative, how the Strategic Partnership Initiative relates to our work with the CAF/TFL and commercial activity development between Canada and Latvia, and discussions between participants. However, it was clear that Strategic Partnerships could also be formed between Latvian companies to provide more comprehensive packages of services and equipment to local and international clients.
The time of the meeting was set to accommodate the Canadian side.
Twenty members participated with three from Canada with seven interested in military procurement. Key facilitators for strategic partnerships participating in this meeting were Nicolas Lepage (Senior Trade Commissioner for the Canadian Embassy), Arnis Rozitis (Calgary – a military equipment procurement consultant) and Andris Íesteris (Ottawa – facilitating Canada-Latvia business development) all who are involved in both military procurement and commercial development.
The meeting focused on discussing strategic partnerships and the role of CanCham in facilitating business connections. Participants agreed that CanCham should operate as a commercial structure, bringing together companies to form consortia for specific projects, emphasizing the importance of creating clear pathways with defined objectives and benefits, rather than broad organizational structures.
As discussions progressed:
- potential collaborations and business opportunities were identified,
- forming work groups for specific subject areas was suggested with the understanding that each work group would have a process owner who would be responsible for heading the group’s work,
- board representatives explained that they are actively facilitating the formation of strategic partnerships,
- individual members identified potential strategic partners,
- the possibility of providing for a ZOOM connection to the upcoming Procurement seminar was discussed,
- the need was emphasized to clearly define and develop CanCham strategic partnerships, offering opportunities for members to align vertically or horizontally and collaborate on various business models,
- the complementary roles of the Embassy and CanCham were highlighted, noting that while the Embassy promotes Canadian interests, the CanCham focuses on promoting its members and facilitating business connections,
- It was recognized that CanCham is in a unique position to foster innovative approaches to strategic partnerships through active collaboration and project management.
Future meeting will be convened as required to support the Strategic Partnership Initiative.
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